![]() ![]() “Live interactivity is going to be critical for all Internet services.” “In the future, e-commerce will become a more communication-based transaction,” Mikitani said. You may recall Rakuten, owned by Japanese billionaire Hiroshi Mikitani, acquired Canada’s e-book firm Kobo for $315 million in 2011 other investments include a major stake in online scrapbook site Pinterest.Īt a briefing in Tokyo, Mikitani said Viber would provide a distribution channel for their digital products and hopes to build a gaming platform with the messaging service: ![]() The Japanese company generates its revenue primarily from its large online shopping mall, online travel service and Internet bank. The move is seen to provide Rakuten with a global presence since Viber is available in 193 countries with over 300 million users across various mobile platforms including your desktop. It gives Rakuten the technology to make Internet calls on a range of devices such as smartphones. The Cyprus-based Viber is a voice application, which is a new arena for Rakuten. Japan’s Rakuten paid $900 million for Viber, the messaging company. Viber users, looks like your messaging app now has a new overlord as the Cyprus-based company has been acquired by Japan’s Rakuten for $900 million, reports Re/code: ![]()
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